A Perfect Pairing
Sinplicity Catering is a local catering company whose clientele are primarily in the corporate and government fields. They came to use seeking help with their brand refresh – wanting to have more fun and reach new clients while at the same time showing respect for the clients who already loved them.
We began working with a logo that had been recently redesigned but was not quite resolved. It needed that extra ten percent to make it just right. We worked closely with the Sinplicity team to come up with a solution that allowed them maximum flexibility across platforms. Our next task was to design a portfolio to house menu items, a company dossier and other marketing material when meeting new and prospective clients. Our solution was a custom made folder with subtle typographic treatments and a blind emboss.
We extended the branding initiative to include a completely redesigned website presence. We provided a content strategy that included clever messaging, a reorganization of content to help users access content easier – leading to more sales.
We created something that speaks to Sinplicity’s current audience, yet playful enough to catch the eyes of new clientele.
The devil is in the details.