funky & modern
Ditto Residential is one of the fastest growing development companies that create unique living spaces in DC. One of their latest properties, Hendrix, is located in the H Street corridor of NE, DC. They wanted an identity that was fresh and funky and that speaks to the creative energy of the property. We used bold typography paired with a mark that references old records and a vibe that feels confident yet fun. The colors we choose start with a deep purple haze paired with soft grey for the primary palette. Next we worked on a brighter and more playful secondary palette to be used in various applications – giving the brand an opportunity to have some fun. Using the newly designed system, our designs have included custom built street displays, window and building signage.