Steadfast Supply Pop-Up Market

Steadfast Supply


This summer we had the privilege of working alongside Virginia Arrisueno of DeNada Design and her husband Kelly Towles of Holy Bones on the design and fabrication of the Steadfast Supply market in the Navy Yard neighborhood of SE. Nh.d Studio was brought on board to help with branding and to lead the conceptual design and fabrication of the interior space. It was a great opportunity to expand on the woodworking and interior design work that the studio has been focused on recently.

The Steadfast team wanted to evoke a sense of intrigue and provide an interactive experience as customers move through the space. The basic need was to showcase the rotating goods of the numerous local artisans whose beautiful and handmade products are the centerpiece of the market. We also wanted to make the space easily accessible and have an open and inviting setting. It was an opportunity to do something new in the DC pop-up market scene by taking inspiration from overseas: similar spaces may be found in urban settings across Europe and Asia. Our challenge was to do all of this within a functional space in which the products take center stage.


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The fabrication consisted mainly of OSB and various plywoods. The foundational and most prominent design fixtures are cubes of varying heights that serve as platforms to showcase the goods and products. They also photograph really well! Detailed geometric latticework appears on the cash-wrap fixture while several hanging pendant lights greet customers into the space. For extra detail, we hot glued very small dowel rods together to create small cubes to be placed on surfaces throughout the market. It’s been fun to see how the brands are using these cubes to add pop to their displays.

Because the market showcases a range of products from fashion to home goods and personal products, we designed fixtures that are adaptable to wide array of items. Numerous circular and octagonal tables of various heights and wall shelving provide the most flexible display solutions. Taking it to the next level, finishing details gave the fixtures an elevated look and feel. Copper was integrated throughout the space in our clothes hangers and foil-stamped business cards, flyers and bags to add to Steadfast’s sense of elegance.


Steadfast Supply Steadfast Supply
Steadfast Supply

If you’re interested in learning more about the work we did for the Steadfast Supply market or want to inquire about having us do custom work for you, let us know. We’d be happy to meet you!

All photos by Farrah Skeiky of Dim Sum Media